This section of the site holds a wide range of reference materials, including consultancy studies and reports produced for St Andrews. The archive is a regularly updated resource created and maintained for the benefit of all, particularly those working with the St Andrews Partnership.

Click on the links below to view the documents (all in pdf format unless stated otherwise).  Please note that should you wish to use the consultancy reports for commercial purposes and/or reproduce them in whole or part, it is essential that you seek advance authorisation from the St Andrews Partnership.


NEW – St Andrews Tourism Facts and Figures Guide (St Andrews Partnership/Scottish Enterprise, 2015)

St Andrews Visitor Survey 2013 – Findings (Progressive, 2014)

Tourism in Eastern Scotland 2011 Statistics (Visit Scotland, 2012)

Feasibility Study for a Cycle Rental Scheme in St Andrews (Colin Buchanan, 2011) 

St Andrews Visitor Survey 2010 – Business Workshop Report

St Andrews Visitor Survey 2010 – Findings (Scotinform, 2011)

St Andrews Visitor Interpretation and Orientation Strategy (PLB Consulting, June 2009) – this is a large document, and not downloadable at present.We will be pleased to e-mail you a copy on request.

Improving St Andrews as a town to live, work, study and visit (Locum Consulting, Nov 2008)  – this is a summary report. The full version can be e-mailed to you on request.

Economic Profile of St Andrews (Fife Council, Jan 2008)

St Andrews Accommodation Audit (Tourism Resources Company, Dec 2007)

St Andrews Town Audit and Action Plan (Jura Consultants, Dec 2006) – this is a large document, and not downloadable at present.We will be pleased to e-mail you a copy on request.


VisitScotland’s Research and Statistics webpages provide a great deal of information on different market sectors and industry trends – although most of it is Scotland-wide rather than local to St Andrews/Fife. Their Business Support webpages offer marketing opportunities, quality assurance information, details of sustainable tourism awards and much more.

Tourism Intelligence Scotland offers a different set of insights and useful downloadable guides. Registration is required to access most information, but is well worthwhile as TIS also issues monthly newsletters.

The “Resources” section of Fife Tourism Partnership’s website is also well worth a look, with information about sources of grant aid and business advice, for instance.